Business Plan of Alex Foundation Samples †MyAssignmenthelp.com

Question: Discuss about the Business Plan of Alex Foundation. Answer: Overview Business plan is a process of generating the strategy for the long run. The process defines about the how to generate the profit in the longer run. The company is mainly investing in the construction sector and the company would be having a generating a policies on promote the services on that product in that market. The organisation is new and yet to establish its market in the long run. The organisation is still going through the process of generating the market analysis and creating awareness. The financial investment is total of $ 15 lakhs which is a minimum investment for the long run. Ownership The organisation is a privatized and fully owned by Wilton Family. The organisation is based on the market which would be setting up in the market as per major places in Australia. The organisation having a vision on opening branches in different part of the Australia. Therefore the organisation need to establish the relationship with the customer and based on the productivity. The Wilton foundation limited would be taking the contract as per the tender. They would be betting as per the arrangement on the middle process. They would be supplying the goods and the labor in the construction site and made the work according to the need of the customers. The construction of sites duration would be as per the needs. The organisation would be mainly dealing with the establishment of office sites, house building sites, hospitals, commercial places and many more. They would be mainly established on the basis of the needs and wants of the customers. They would also have an overview on the financial and operating expenses. SWOT ANALYSIS SWOT Analysis is done for the analyzing the internal strengths, weakness, and external opportunity and threats. The SWOT provides guidelines for the long run. The organisation also has a major diversity for the productivity in the longer duration, so it provide the analysis of the market. Approach Plan Wilton foundation goals to be achieved can be divided into three parts Current Target Operations Target Management Target Current Target (for the first 6 months) Generating organisation in digitalized function. The company would be providing the assurance for free of cost of the site for two years. Investment upon the level of market share as per the scenario. Operating expenses need to be matched with the revenue (Logg-Scarvell Navis and Patrick 2015). Operations Target (for the first one year) Analysis the competitors background as per the market. Focus on the customer retention. Analysis the system of the productivity. Management Target (for five years down the line) Establishment of enough funds for the operating cost for upcoming five years. Continuous Generating ideas. Provide a return to the society by innovate thoughts. Marketing Plan The construction company is having a innovative thoughts on the process of the planning of the cites. It is having a policy where the customers can analysis about the customers preferences as a whole. The organisation believes that the every person is having different thought process on a particular sector in the long run. The building is having a minimum duration of ten years which can only be made upon honesty, reliability and dedication (Guiro et al. 2014). The implementation of the growth of the market share can be done with the help of the following Construction Bonds The relationship for any sector is important. Relationship manages to understand the needs of the both party. Relationship also comes from both the end. They can be established within the organisation and management policies only. Referrals The referrals are a promotion tool which is being used for the interior designers, agents and contractors and many more. Website This is the most important tool above all. Most of the business is dealing with the internet and having a huge customer based on the internet. The can easily announce financial plan, csr and other operational and financial activates with the help of the website. It also generates the organisation needs and wants in the long run. Brochure Brochure is used for the helping the organisation to market their products on the daily basis. The market is huge and the daily basis attended customers are also huge. Therefore it needs to stay and increase the market share as per daily basis. Case for support The case of support has been fully used as the promotion tool. The organisation can help this tool as the promotion tool. They can offer the guaranty and warranty with a insured the certain building for a certain duration. Social Media . The social media is a platform where the organisation can target their actual customers. Current market is globalized. Therefore it easy to segregate the customer and manage them based on their search in Facebook, you tube and many more. They can also target the actual customers as per their needs and wants (Kotey 2014). Word of mouth . The word of mouth is the tool which is the most important than any other promotional tool. If it is needed the organisation can provide the usage of the happy customer can bring more customers. Therefore it is need to have happy customers in the market. The market is fully manageable with the effectiveness and trust issues. Therefore if the company is going to affect the market then it would be helping in the long run. Marketing Scenario The company is new in the market. The market is huge. The majorly investment of the customers are based on the buildings for houses or commercial purposes. The authority need to address the particular segment based on the research as soon as possible. The target customers are as follows - House Makers Construction of the Commercial Places Renovation of the existing buildings (Vithayasrichareon Riesz and MacGill 2015). The company would be providing the service and the products on the based on the customers purchasing power. The quality would be tried to maintain as much as possible. The authority also needs to address the customer retention and offer them packages for customer retention in the future. The external factors would be like the inflations, government policies and many more. If the company needs to sustain for the long run, it need to allocate the funds for the longer position in the future. Financial Plan Above all the organisation is going to begin; therefore they are in search of capital. The funding can be based on the two types those are Any business needs a capital to start. As the company is going to establish new business they would also need of the funds. The best way to analysis the funds is to provide the business to determine the probability for the particular sector. The capital can be taken from the Investment banks for the capital of at least $15, 00,000 as the initial (Karl 2014). The investment would be based on the four different installments which would be having same amount at overall. The time period for that loan would be around 25 years. The expenses are as follows - Operating Cost. Capital Equipment Cost. Marketing Expenses and many more. The initial cost would be determined based on the following expenses Reserves and Provisions. Production Expenses. Operating Expenses. Emergency Expenses. Marketing and Promoting Expenses (Lussier and Corman 2015). Risk Analysis The market expenses of per square feet for the following expenses are as follows - The cost of the lands in the plot basis of a square feet Brisbane Melbourne Perth Sydney Runway related plots 5,150 5,000 4,950 5,200 Parking allotted Places 1,575 1,650 1,750 1,700 Official lands allocation 3,750 4,000 4,550 5,500 Education institutions 3,350 3,300 3,170 3,200 Hospitals and Heath Care Centers 5,550 5,900 5,860 5,800 Entertainment related places 4,150 4,200 4,240 5,500 Important production places 3,350 3,700 4,040 3,800 Homes related plots 1,685 1,650 1,670 2,000 Commercial Plots 2,550 2,300 2,260 2,700 Workers at level 1 initial cost 80 88 102 80 Workers at level 2 78 85 75 75 Workers at level 3 70 78 75 70 Hire 50t mobile crane + operator (day) 2,100 2,200 2,120 2,200 (Source: Glowik and Sadowski 2014) Conclusion In a nutshell we can state that the organisation is in the state of the entering in the market. The business plan would provide the overview of the market. The market is diversifying and also allocated based on the particular segmentations. There are many more players and regulations by the government authorities. Therefore it need to have an innovate and continues process of development to sustain in the market. References Glowik, M. and Sadowski, F., 2014. Success Factors of International New Venture Firms-Empirical Case Study of German SME. Journal of Economics Management, 15, pp.175-191. Kotey, B., 2014. Small business innovation in the hostile environment of Australia's drought stricken rural communities. Australasian Journal of Regional Studies, 20(2), p.325. Humphery-Jenner, M., Shinkle, G.A. and Suchard, J.A., 2014. Innovation in Newly Public Firms: The Influence of Government Grants, Venture Capital, and Private Equity.. Lussier, R.N. and Corman, J., 2015. A business success versus failure prediction model for entrepreneurs with 0-10 employees. Journal of Small Business Strategy, 7(1), pp.21-36. Logg-Scarvell, J., Navis, R. and Patrick, K., 2015. Scenarios for Australia in 2050: A synthesis and proposed survey. Journal of Futures Studies, 19(3), pp.49-76. Giurco, D.P., Turner, A., Fane, S. and White, S.B., 2014. Desalination for urban water: changing perceptions and future scenarios in Australia. Chemical Engineering Transactions, 42. Karl, C.K., 2014. Simulation and Gaming in Construction Business-Design of a module-oriented modeling approach based on system dynamics and its prototypical implementation in research and education. Vithayasrichareon, P., Riesz, J. and MacGill, I.F., 2015. Using renewables to hedge against future electricity industry uncertaintiesAn Australian case study. Energy Policy, 76, pp.43-56.